Jaguar's LA City Take Over Continues at Coto De Caza

Written by Alessandro

With nearly half of the fifty City Takeover events celebrating the all-new Jaguar XJ completed, this past weekend’s (May 21-23) presentation at the Coto de Caza Golf & Racquet Club successfully increased awareness of the 2011 XJ among OC’s elite. Coto de Caza, which in Portuguese means, “Preserve of the Hunt,” is one of the oldest and most expensive private communities in Orange County, Calif. Two 18-hole golf courses make life even more delightful for the residents of this exclusive enclave nestled upon the coastal hills of sunny southern California. Friday night (May 21), the all-new XJ was exhibited at a cocktail reception. Not surprisingly, Jaguar’s new creation astonished the audience with its renewed and impressive design. The buzz that was generated within the esteemed community soon spilled over into requests to get behind the wheel and go for a spin. This is Jaguar's flagship sedan which is blessed with the perfect balance between luxury and sport, a plethora of technological novelties and stupefying performance on the road. On Saturday (May 22) and Sunday (May 23) four brand-new 2011 XJs, one XFR and one XKR, were displayed in front of the new Coto de Caza Golf & Racquet Club, available to be driven by the many who were interested. It is an understatement to say that the exquisite lines of the UK manufactured automobiles attracted the attention of those enjoying their weekend at the Club – attention was explicitly demanded.
Jaguar LA City Takeover - Coto De Caza

In order to reveal every minute detail of the all-new XJ, there was a team of professional drivers on-site whose expertise made the curious guests’ test-rides even more interesting and fun. This was another great opportunity to educate potential clients about this outstanding Jaguar product and its unmatchable offering. From the design lines of the body and amazingly conceived dash, inspired by the “Riva speedboat,” to the crucial Bluetooth pairing with the latest mobile phones and perfectly accurate navigation system, discovery was the theme of the weekend as all of the guests poked and prodded around the different XJ’s, smiling and nodding to one another that this was indeed an automobile at the vanguard.
Jaguar LA City Takeover - Coto De Caza

Thanks to the string of City Take Over events held in Los Angeles, Orange County and the Tristate New York area, people are engaged with the Jaguar brand as never before. This event at Coto de Caza Golf & Racquet Club was another perfect venue for bringing Jaguar back to the forefront.

-- By Alessandro Gambaro

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