Events

Hachette Filipacchi Media, KIA MOTORS AMERICA and bebe present

MOD: Matters On Design on Saturday, March 13, 2010 at The Grove Los Angeles

 
An Ongoing Program Created to Reveal Designs Most Creative Forces and to Assemble All Design Related Matters Including Interior, Fashion, Product, Vehicle, Style and Technology


(Los Angeles, CA) - Hachette Filipacchi Media, Kia Motors America and bebe are pleased to present the second annual MOD: Matters On Design at the Grove Los Angeles on Saturday, March 13, 2010. The full day event will consist of ride-and-drive experiences of the all-new 2011 Kia Sorento CUV, a modern art and décor  lounge that will feature modern furniture and interactive artworks, as well as an  evening fashion show presented by bebe.


“We are thrilled to be collaborating with such innovative brands on a heightened level to educate Angelenos about design with our full day of programming,” shares Al Silvestri, VP of Corporate Marketing & Strategic Development at Hachette Filipacchi.

In today’s design-centric world, consumers demand that brands innovate, refine, and even re-imagine their products.  Auto manufacturer Kia Motors America and leading contemporary brand bebe are two such companies, having stepped up their design game with new styles and modern features. Offering a glimpse into the creative process, MOD brings these two brands together in the name of design.

MOD DESIGN LOUNGE (10AM-7PM)

The experiential art and décor lounge will be showcased under a tented pavilion on The Park at the center of The Grove where the all-new 2011 Kia Sorento will be unveiled. Guests are welcome to rest their feet on beautiful designer furniture while viewing a selection of the most captivating works of art.

A limited selection of bebe products will be available for purchase at the bebe Cabana located in The Park.

KIA MOTORS AMERICA (10AM-5PM)

Car and Driver will be facilitating ride-and-drives of the all-new 2011 Kia Sorento in the valet roundabout at The Grove. All patrons are encouraged to test drive the new Kia Sorento CUV and receive a complimentary gift certificate to The Grove (redeemable at all participating retailers).

BEBE FASHION SHOW (7PM)

bebe will  showcase the latest looks from their Spring 2010 Collection and as well as a sneak peek preview of the next bebe-Kardashians capsule collection, scheduled to hit bebe stores nationwide and internationally in April 2010.

bebe has enlisted the creators of The Zodiac Show, Lee Cherry and Carmit Bachar, to incorporate elements of their popular performances into the fashion show including aerial acrobatics by Hollywood Aerial Arts, stilt walkers, world class dancing, live music and vocals by Esthero in conjunction with the runway presentation. Carmit Bachar will host the fashion show with live sets by Grammy nominated musician/producer/DJ, Vikter Duplaix.